With the New Year just round the corner, the world is abuzz with prophecies of every color, size and breed - but not all predictions are created equal; some are plain old common sense, which commodity, by the way, is notoriously uncommon. Take, for instance, the 6 Predictions for Digital Advertising in 2011 by Jesse Thomas; quite a few of them come across as a matter of putting two and two together - once you have read them.
Heck, let us not be too unkind to ourselves and too grudging in giving credit where it is due; all things inspirational seem obvious once revealed, but impossible before.
