Heck, let us not be too unkind to ourselves and too grudging in giving credit where it is due; all things inspirational seem obvious once revealed, but impossible before.
Seven Strategy Questions: A Simple Approach for Better Execution — HBS Working Knowledge
The example that comes to mind is the Google wordmark. The same typeface, rainbow color scheme, drop shadow and beveled look applied to any other entity would never make it as logo of the day on the sites we frequent. Aesthetically, I find the wordmark horrible with its inclusion of many elements I would hesitate to put into any logo, let alone all of them into one. But wow, does it ever work."
Ugly and Bland Can Win the Race – idApostle: An Identity Love Affair / Logo Designer, Ottawa, Canada.
AdFreak: FDA unveils 36 warning labels for cigarettes:
Thank you to Barry Lowenthal, the president of The Media Kitchen, for this insightful piece: Hoarding Disorder.
Cannes Lions Launch Creative Effectiveness Category In 2011 | Ads of the World
The benefit I expect to immediately flow from this new approach is that my blog posts will not appear in your Facebook or Twitter feed by default; of course, you can opt in by going to the page and clicking the 'Like' button, or by following the dedicated twitter ID (@admanahmer).
Does this make things easier or messier? Please do let me know.
The body copy of the shadow campaign goes: "For decades, oil companies like ours have worked in disadvantaged areas, influencing policy in order to do there what we can't do at home. It's time this changed. People in Ecuador, Nigeria, the Gulf of Mexico, Richmond, and elsewhere have a right to a clean and healthy environment too."
Caveat: Thanks to the proliferation of ICT, groups once operating in the margins now have the power to successfully torpedo mainstream communication efforts.
The GAP Logo Poll: Is Ignoring Brand Equity A New Marketing Trend?
"Want to be a terrorist? The opposition to the Muslim community center and mosque being considered in downtown Manhattan is based on a purely visceral reaction that condemns an entire religion for the horrible acts on Sept. 11."Adweek has the story: Open Dialog: Addressing Perceptions of Islam.
"However, saying that it requires less work couldn’t be further from the truth. Minimal web designs are strategically stripped of excess features and gimmicks in order to deliver a clear and concise message to the target audience." Here it is: Minimalism in Web Design: A Guide
The article at the Time website: Chasing Desi Dollars - TIME
Here are a few links to more information on some of the points we discussed - should be particularly on interest to the five pupils who said they intended to seek careers in Advertising:
1. On Islamic Branding, how Olpers have been focusing on their 'Islamic' credentials to compete with Nestlé in Pakistan, and Nike's comeback since the mess-up with Muslim consumers: "Olpers, a Pakistani milk brand introduced in 2006, has been seeking to compete with Nestlé. Its television commercials for Ramadan in 2008 and 2009..." Advertisers Seek to Speak to Muslim Consumers - NYTimes.com
2. On false claims in advertising: "Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims. ... [L]awyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage." John Robbins: The Dark Side of Vitaminwater
3. Ogilvy Noor: “the world’s first bespoke Islamic branding practice.” Their website is here.
Nation Branding » Brand Israel should integrate conflict and adversity, says advisor