"It can be difficult to tell, but from a PR point of view you could certainly get worse coverage than having all the mainstream media report on how much people loved your brand and didn't want it to change. Any PR team would take that story over other types of negative coverage any day. So will we see more brands conveniently 'forget' about their brand equity in order to get their current customers to start caring more about the brand for a day or two?"
The GAP Logo Poll: Is Ignoring Brand Equity A New Marketing Trend?
Smell Like A Monster: Sesame Street's Grover is Also on a Horse!
See how Sesame Street taps - and multiplies - the power of the "I'm on a horse" meme unleashed by the Old Spice viral campaign starring Isaiah Mustapha: Smell Like A Monster: 'Sesame Street' Spoofs The Old Spice Guy (VIDEO): "
There Is No Sky!
The flight of fancy - to the orbit! Thank you AoTW, for sharing this ISS print ad from the past:
Lego: Taj Mahal | Ads of the World:
Lego: Taj Mahal | Ads of the World:
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