Harking Back to the Great Ogilvy

Here’s a pick-me-up that goes out to all you pen pushers out there: The world-famous aphorisms from the great Ogilvy, organized into an article aiming to capture the essence of his advice to copywriters. Thank you, Nathan Hangen, for this brilliant piece: David Ogilvy’s 7 Tips for Writing Copy That Sells.

Don't You Love Contests? Here Are Two for Presentation Pros

Don't you love contests? Apart from the prizes and giveaways, the participation itself can be rewarding. Here are two contests most advertising professionals should be eligible to participate in: World's Best Presentation Contest 2010, and Presentation Horror Story Contest. Good luck to any minded to take part.

Was GAP Logo Switch (& Aboutface) a PR Gimmick?

"It can be difficult to tell, but from a PR point of view you could certainly get worse coverage than having all the mainstream media report on how much people loved your brand and didn't want it to change. Any PR team would take that story over other types of negative coverage any day. So will we see more brands conveniently 'forget' about their brand equity in order to get their current customers to start caring more about the brand for a day or two?"

The GAP Logo Poll: Is Ignoring Brand Equity A New Marketing Trend?