Minimalism in Web Design: A Guide

"It’s easy to see how a minimal web design can be misconstrued as something that requires less effort or time to create. After all, conveying the feeling of simplicity and a primary focus is really the purpose of a minimal design.

"However, saying that it requires less work couldn’t be further from the truth. Minimal web designs are strategically stripped of excess features and gimmicks in order to deliver a clear and concise message to the target audience." Here it is: Minimalism in Web Design: A Guide

Lara Croft's New Mission: Flood Relief Pakistan

The Desi Demographic in the U.S. Market

This Time article heralds a new Marketing trend brewing in the U.S.: Targeting the Desi demographic. "South Asian marketing is still in its infancy, but early adopters like General Motors, Citibank and GlaxoSmithKline are advertising in ethnic newspapers, buying airtime on satellite channels, sponsoring cultural festivals, underwriting minority scholarships and even creating new products, like MTV Desi."

The article at the Time website: Chasing Desi Dollars - TIME