The NYT's Media Decoder blog calls them pranksters - but is this just a prank? See for yourself at the website environment activists have created to shadow the Chevron campaign "We agree".
The body copy of the shadow campaign goes: "For decades, oil companies like ours have worked in disadvantaged areas, influencing policy in order to do there what we can't do at home. It's time this changed. People in Ecuador, Nigeria, the Gulf of Mexico, Richmond, and elsewhere have a right to a clean and healthy environment too."
Caveat: Thanks to the proliferation of ICT, groups once operating in the margins now have the power to successfully torpedo mainstream communication efforts.