Ogilvy Noor's Case for Islamic Branding

"The Muslim consumer market, at 1.8bn people, is undeniably the next important (and largely untapped) global opportunity. The halal market alone is worth a staggering US$2.1 trillion a year and is growing at US$500bn a year due to the growth of the global Muslim population." There website has more: Why Islamic Branding | Ogilvy Noor