Here are a few links to more information on some of the points we discussed - should be particularly on interest to the five pupils who said they intended to seek careers in Advertising:
1. On Islamic Branding, how Olpers have been focusing on their 'Islamic' credentials to compete with Nestlé in Pakistan, and Nike's comeback since the mess-up with Muslim consumers: "Olpers, a Pakistani milk brand introduced in 2006, has been seeking to compete with Nestlé. Its television commercials for Ramadan in 2008 and 2009..." Advertisers Seek to Speak to Muslim Consumers - NYTimes.com
2. On false claims in advertising: "Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims. ... [L]awyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage." John Robbins: The Dark Side of Vitaminwater
3. Ogilvy Noor: “the world’s first bespoke Islamic branding practice.” Their website is here.
